SEO News, or search engine optimized news publishing, is an increasingly popular practice within journalism that turns highly-searched words and topics into news content. It was developed to meet the demand from Internet users searching for everything online.
At its core, journalism aims to inform its readers with the latest news from reliable sources, building an informed society. In order to reach as many readers as possible, journalists and news portals devote considerable resources towards SEO – optimizing an article for search engines.
There are various tools designed to assist with SEO, but for news sites and publications there are specific ones that offer tailored analytics specifically suited for this sector. These tools give an in-depth analysis of a website’s search performance by showing how many users found the site through organic searches as well as how many clicks an article received.
Google Search Console and News Dashboard are among the more frequently used SEO news tracking tools, providing comprehensive reports on a publisher’s visibility in SERPs with special attention paid to news-related ranking types like Google News and Search Boxes. Both tools are free for use and offer advanced reporting features, including filtering by date range or location; News Dashboard even enables comparison between various ranking types for the same keyword!
Other tools in the news world include the AMP Tracker, which helps publishers measure the impact of AMP on their search performance. This provides publishers with detailed data regarding page speed, loading time and comparison between AMP pages with non-AMP versions of similar content.
News API is another crucial tool for news websites, providing publishers with access to all major aggregators’ news feeds in one convenient place and making it easier for them to keep abreast of breaking developments.
To rank on Google News, certain criteria and best practices need to be fulfilled. Above all else, journalists need to write informative news stories that provide an in-depth account of events without bias or falsehoods.
Alongside producing top-quality content, news sites must also optimize their web architecture to make their sites fast, mobile-friendly and user-friendly. Furthermore, structured data markup should be implemented across all pages and articles on a website so search engines can better comprehend its contents and provide more relevant search results.
An essential step to ensure a news site’s performance, analytics tools can also help monitor their performance on an ongoing basis. This enables news organizations to determine which strategies are delivering the results desired while making necessary modifications where needed.
